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Here
is our top keys list for a better search engine optimization
of your web site in order to promote it on the search
engines, these easy steps to follow will help with the
visibility of your web site and good google and major
search engines ranking.
1. Pick up a keyword, let's say i want page A to rank under keyword "Hello
World" !!! all web pages rank for specific keywords, pick up a a keyword not
with a very high search volume, not with a very low search volume, esp for a new
web site.
Give this web page the same title, "hello world" !!! you have to give this
web page a title, that matches the queries, to get 100% credit for the title as
well, if your web page's title is "Bye Bye World" , you will only be getting 50%
credit for this title because you only have keyword "world" included.
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2. Give this web page a file name before you save it , some of the examples
are : helloworld.html or helloworld.php !!! never name a web page : page1.html
or page2.html.
If your web page's name is helloworld.php you will get credit for
this ESPECIALLY if your web site URL does not include your keyword, take enough time to pick up your keywords list, there is a tag called
keywords !!!
Write your main keyword first, then add extra keywords to your
list, ex : mistakes people would make when they would type hello world, ex :
helo world, hello word, hellow world, world hello, try also to combine the
keyword, ex : hello greetings, world greetings, no more than 14 keywords in
total, etc
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3. Take enough time to think of an appealing description, you have a
description tag for every web page, use it wisely. !!! don't try to have a
description with no meaning, some would just add keywords to the description
tags, with so many " , " and no sense, the description shows in search engines
under the web page title, have it so short, descriptive, and appealing. WARNING
: a description that has only keywords with no meaning will never help your web
site ranks, don't think that search engine crawlers are just robots, there is
also that HUMAN SIDE behind it,
4. Have a very relevant content to your keyword, and page title !!! a page
entiteled "School Activities" will not match a web page content about real
estate, this will never make it, REMEMBER !!! The human side of search engines.
5. Avoid so many iframes in design, design friendly, validate your web pages
to web standards, look up errors, dead or broken links, etc, when everything is
error free, work on an xml sitemap for your website. !!! XML sitemaps is the
best way to have a web site communicate with search engines, because it submits
all urls at once, without waiting on hazard and chance that crawlers will visit
the web site. 6. Submit your website to search engines. !!! WARNING, some search engines do
not allow you to submit every web page alone, that is considered SPAM, submit
the homepage, URL, submit manually, don't use Robots, or scripts.
7. When your web site is live, build some popularity links !!! send emails to
fellow webmasters, or web sites owners have them to link to your web site, place
a link first to their web site, it looks nice if you would do it before you ask,
i have always done this, it worked most of the time, ask them gently to add
yours, if they did not, remove their link and move to the next prospect.
8. If you want to get some links, try to get some good links, Page Rank 3 or
Higher, better from the same industry, a link of a cars website will not help a
pets web site.
9. Get links from different web sites, and different Ip's, this gives more
credit, 10 links, each from a different web site will be more fruitful to the
web site than 20 links from the same web site, these will not be real votes.
10. If you get links in PR4, it is great, a link from a PAGE RANK 5 will be
perfect, crawlers smile when they find links that are PR4 or higher point to
your web site.
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