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Though there are many people offering their content for free, if you are reading this, you are one of those willing to make a profit from your
web site. You might want to make a living from your Internet experience, or just
to generate an extra income instead.
Monetizing
a web site means, driving traffic to the web site that
converts, eithet traffic that menetize the ads on your
web site or traffic that brings customer who purchase
your goods or services.
In any case there are several ways to earn
money with your site, the best way to do this is by selling products, electronic commerce is the most obvious way to generate revenue from your
site, of course you need something to sell, and the Internet is not the best
marketplace for all products, thats why in order to succeed selling you need to keep in mind these clues:
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Sell something that is not sold anywhere else, offering a
unique product is the best way to ensure that your web site will be will be chosen by Internet
users to buy it, take advantage of the lack of competition while you are the
only seller and make your site the reference for that kind of product.
Sell something that is not sold in a given area, offer something that even though not being unique, it is not distributed in a certain location, country, state, city, etc.
Sell something at a best price, with so much competition on
the Internet and so many comparison tools, price is the most important factor in
the buying decision, as selling at best price is not always possible and it
depends also on external factors, make sure that you sell your product at the
most competitive price you can afford.
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If you meet no one of those conditions, probably selling on the Internet
isn’t the best option for you, unless you give some added value or you can
afford a huge marketing campaign.
Even in case you meet any of the conditions before, that isn’t a success
guarantee; there are still other factors that can ruin your plans such as a poor
design, a bad site usability (specially in the purchase process) or a lack of
promotion, a web site not highly optimized for search engines, etc.
Selling online content
Selling intangible products (or services) over the Internet is often easier
than selling material ones due to the ease and convenience of the purchase and
the lack of distribution channels, there is a wide range of qualified content to be sold: text (news,
information, opinion…), pictures, audio, video, downloadable software… The
payment basis also varies: subscription fees, pay-per-item, etc.
The big competition is the main problem you’ll have to face, so make
sure that you:
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Sell highly specialized content: Offer something difficult
to find and that has a high perceived value for the potential buyers. Otherwise
bigger general sites will eat your market share.
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Sell large amounts of content: If you can’t beat those big
general sites, become one of them. Offer a wide range of items within your
business model, so your web site will be seen as a reference for that kind of
content.
Selling advertising
If you are not selling a certain product or service, then you can sell
advertising. This model will fit most people as it is pretty much easier to
generate free content of any kind and sell space on your site than to offer any
sellable item.
While there are many sites built with the only purpose of
[/tag]monetizing[tag] it through advertisements (and there are a few
very profitable), this is not a wise long-term strategy. You should
develop a serius, professional, content-rich web site, analyze your audience and
find the most suitable advertising from among the many available
alternatives:
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Affiliate networks: By participating in big ad networks like
Commission Junction, Fastclick or TradeDoubler as a publisher, you will be
able to browse a catalogue of hundreds of advertisers and choose the companies,
products and ad units that best suit your site and also the revenue basis that
you need:
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Pay-per-click: You get paid for each visitor you send to an
advertiser’s site from their banner or text link on your site. This model
usually works best for sites covering a specific topic and with a decent amount
of visitors.
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Pay-per-impression: You get paid for each visitor that views
the page where the advertiser’s banner or link is placed. It works best for
general and heavily trafficked sites.
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Pay-per-lead: You get paid for each visitor that performs a
given action on the advertiser’s site (usually fill out a form). It works best
for sites covering a very specific topic and whose visitors have shown
any interest in the product/service/company advertised.
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Pay-per-sale: You get paid for each purchase a visitor makes
on the advertiser’s site. It might consist in a fixed fee or a commision
(percentage). It works best for sites covering directly the
product/service/company advertised (reviews sites, price comparison sites…)
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