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Free
Keywords Tools, How To Choose Best Keywords For Your
Website?
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There is a lot of keywords tools that
are free to use and that would give you keywords related to your business, some
of these tools and the most used one is Google keywords selector tool, the
reason it is the most used tool is because it gives you how frequent a keyword
is typed in search engines, the volume of search, the volume of KEI : Keyword
Effectiveness Index.
Advertisers can also find the minimum
bid for a keyword as well as the average position of their web site in search
results for a specific keyword or search query.
Other tools are and keywords generator
are Overture keywords selector, and word tracker, and all these tools are
free.
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Selecting keywords can be a tricky
task, spend some quality time in choosing
the best keywords that are not highly competitive
mainly for a new web site.
Search engines consider words that
appear in the title of a home page, the description tag, and the keywords list
page headline and sub heads to be important to the page, so make sure your
desired keywords and phrases appear in one or two header tags.
Don't expect the search engine to parse
your Cascading Style Sheet (CSS) to figure out which are the headlines -- it
won't. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the
search engine. (Note: Some designers no longer use the H1, H2 tags. That's a
mistake. Make sure your designer defines these tags in the CSS rather than
creating headline tags with other names.)
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You need to make sure your keywords are
in the first paragraph of the body text, search engines expect that your first
paragraph will contain the important keywords for the document -- where most
people write an introduction to the content of the page. You don't want to just
artificially stuff keywords here, however. More is not better. Google might
expect a keyword density in the entire body text area of maybe 1.5% to 2% for a
word that should rank high, so don't overdo it. Other places you might consider
including keywords would be in ALT tags and perhaps COMMENT tags, though few
search engines give these much if any weight.
Search engines are looking for clues to
the focus of your page. When they see words hyperlinked in your body text, they
consider these potentially important, so hyperlink your important keywords and keyphrases, to emphasize it even
more, the webpage you are linking to could have a
page name with the keyword or keyphrase, such as blue-widget.htm -- another clue
for the search engine.
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