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Optimization
For Google Adwords Ads, Make Strong Conversions.
Adwords is a PPC Program, that allows advertisers to manage targeted online campaigns by displaying ads, these ads are displayed on Google search results, mainly on the top section of the front page or the left side column, under sponsored search, these ads are also displayed on Google network, Gmail, etc, as well as on other web sites that are taking part of Google adsense program where web publishers add a google code to their web pages to show targeted ads to the content of their web sites and they get a commission based on a par per click basis.
Running an adwords campaign is not easy, even that google does provide a lot of tools and web resources online for free to use by advertisers, in this article we will give some advice about the best way of taking good advantage of your Pay Per Click campaign on Google Adwords.
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- Write a very good title for your ad, no more than 25 characters.
- Write a very good description on line 1, no more than 35 characters to tell web users what you have.
- Use a call to action in Line 2, no more than 35 characters, like : visit our web site, get a 30% discount, join for free, etc
- Have a very good appealing description in these two lines to tempt people to click on your ad.
- Test your ads, modify them once in a while to see which ad is more productive.
- Keep looking at your ads positions, as it is not worth it that your ad appear on 2nd page of the search results.
- Lower your bid when necessary, boost your bid as well when necessary, don’t have the same bid for all keywords, some keywords sell less than you expect and some sell more than what you are willing to pay.
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- Use the right URL to the product page, even if you have to do it for every keyword, it is not worth it to bring clients to the home page, while this is not the good target page to sell your product.
- Bringing clients to a home page is like buying traffic, use a very good landing targeted page, to make more sales of what you are offering.
- Adwords do not give credit to seo optimization or how your web site looks or ranks, it only gives credit to who pays more, so if you are paying money, you might need to consider this advice.
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