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Google Adsense In Your WebSite? Start Making Money
Google AdSense is the program that can give you advertising revenue from each
page on your website with a minimal investment in time and no additional
resources.
AdSense delivers relevant text and image ads that are precisely targeted to
your site and your site content. And when you add a Google search box to your
site, AdSense delivers relevant text ads that are targeted to the Google search
results pages generated by your visitors’ search request, earn money from relevant ads on your website, Google AdSense matches ads to your site's content, and
you earn money whenever your visitors click on them.
In this article:
AdSense is a great program, though Google has given it a confusing name. If
they'd called it AdSpace, you'd know right away what it's about:
selling advertising space on your website. Despite the nomenclature issue,
AdSense has become popular with bloggers and other people who run noncommercial sites.
You sign up, carve out some space on your pages for the ads (Figure 1), paste a
few lines of code from Google into the HTML for your site, and let Google fill
in your pages with color-coordinated ads. When somebody clicks one of the ads,
Google pays you a fee (the amount varies, and the company doesn't disclose its
payments).
Note: AdSense can be tricky for e-commerce sites because you
can't fully control which ads appear on your site, and you wouldn't want to run
ads for your competitors' merchandise right next to your own displays. You can,
however, filter out some ads.
Though you can't decide which ads appear on your site, Google does a very
nice job of assessing your pages and supplying ads that might interest your
visitors. For example, if you run a site about the history of window treatments,
Google is likely to dish up ads for vintage blinds and specialty curtain rods.
That kind of relevance is important, because Google doesn't pay you when
somebody sees an ad on your site; it pays you when somebody clicks an
ad. So you want Google to fill your space with blurbs likely to interest your
readers.
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