SEO

There is a lot of keywords tools that are free to use and that would give you keywords related to your business, some of these tools and the most used one is Google keywords selector tool, the reason it is the most used tool is because it gives you how frequent a keyword is typed in search engines, the volume of search, the volume of KEI : Keyword Effectiveness Index.

Advertisers can also find the minimum bid for a keyword as well as the average position of their web site in search results for a specific keyword or search query. This happened with the home cash course scam we mentioned before.

Other tools are and keywords generator are Overture keywords selector, and word tracker, and all these tools are free.

Selecting keywords can be a tricky task, spend some quality time in choosing the best keywords that are not highly competitive mainly for a new web site.

Search engines consider words that appear in the title of a home page, the description tag, and the keywords list page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags.

Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)

You need to make sure your keywords are in the first paragraph of the body text, search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags, though few search engines give these much if any weight.

Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases, to emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm — another clue for the search engine.

The description Tag is very important in a web page, it is even as important as the title of web page itself, because the title tag may only contain a limited number of words, in general not more than 13 keywords, the description Tag can contain up to 35 words.

The description Tag gives more space for keywords to be included as well as key phrases, that’s why the best way to write a very good productive consistent description Tag is to write a very good sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page.

If you include keywords that aren’t used on the webpage, you could hurt yourself because this is gonna be considered a sort of Spam, remember to write always for visitors good orginal quality content rather than writing for the search engines.

Place the Description META Tag at the top of the webpage, between the tags, in this format: Some search engines include this description below your hyperlinked title, ypur description needs to be consistent, original and unique.

here is an example of a description Tag, it is the description Tag of this web page you are at right now :

Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage, I write the article first, then write a description of the content in that article in a sentence or two, using each of the important keywords and keyphrases included in the article. This goes into the description META tag. Then for the keywords META tag, I strip out the common words, leaving just the meaty words and phrases. The keywords META tag is no longer used for ranking by Google, but it is currently used by Yahoo, so I’m leaving it in. Who knows when more search engines will consider it important again?

If every webpage in your site has a title, and META description tag, your web site should be in Good Hands.

PageRank is a secret algorithm which Google defines as: “…PageRank continues to provide the basis for all of our web search tools.”

Google also states: “Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.”

The purpose of this article is to document the pervasive myths, correct and clarify the definition by Google, correct the inaccurate PageRank information visible on many Forums, and the unwarranted obsessive nature that many folks have about PageRank. In essence, PageRank does not work the way you might think after reading the Google page.

Linking to other sites using PR (PageRank) as the determining factor and or any factor in your decision

This is a false assumption. Don’t waste your time using the Google Toolbar. PR has nothing to do with where your site is listed in a given search. Want some proof? Drill down to some of this sites Webmaster Directory pages which opens in a new window, extract a few keywords and search. In some cases this site is in the top 5 listings and my page is PR2. Still not convinced? Fasten your hard disk. Run a search for “free webmaster tools” and you will see that this site is currently listed in the top 6 and the PR for my home page is only 6.

Reciprocal linking and linking guidelines

You should link to another site because it provides quality content complementary to your own, enhances and helps your visitors, propagates your “brand”, and has the potential to provide both you and your link partner with targeted traffic. I’ve been using this criteria for a number of months on this site with absolutely no regard to PR. The net result is my Google traffic is up over 100% and so are my PageViews and unique visitors. Our own Barter/Trade Links Forum has provided thousands of Webmasters with link partners, which enhances both parties targeted traffic.

Their are no shortcuts or tricks to this procedure. You need to examine the other site, reject “Link Farms”, “Off-Site Link Services”, “TopSites”, and any site who has a “links” page which does not branch from the sites home page. What about “bad neighborhood” sites which have a gray PR bar? If you take my advice and spend the time to visit the other site, you will spot some of these “Spam” kings and reject them without the use of the Toolbar. If a few slip through, don’t worry. I have no evidence and neither do you that Google will ban your site for linking to an unrelated “Spam” site nor am I concerned because I spend the time to examine the site using the criteria I mentioned.

What is the value of PageRank?

Google uses PR in it’s Directory listings. The default listings in a given Category is initially sorted by PR. This Directory uses data from ODP (Open Directory Project) which is also known as DMOZ. You can’t determine the actual PR number but you can view the PR bar and ballpark the number. I consider this PR sort of limited value. Given the fact that most surfers don’t drill through the Directory to reach your site. On this site, only about 15% of the Google referrals originate from the Directory. Does Google update these sorted PR listing? The evidence is inconclusive.

Want some proof to support the claim that PR may in fact never change in the Directory? My longtime friend, Ryan Adams, of ClickQuick fame used to have a fantastic site but because of time constraints, the site has not been updated or any page changed in over 1.5 years. ClickQuick is still listed as number 3 in the Google Directory with a PR6 and as one of his link partners, I can tell you that traffic from my old link on his home page has experienced a 400% reduction. Perhaps this is an isolated incidence as I have other examples where new sites move up in PR and eventually reach the sorted list as not all sites are sorted by PR. My point is that a higher listing in the Google Directory because of your sites PR is still of little concern/value and you can and should improve your site for Google with new content, rather than obsessing over PR.

Have you ever wondered why the PR number is not available in the Directory (even though the data is fetched) and why you must use the Google “Advanced Features” Toolbar, which tracks your surfing habits to obtain the PR number? I don’t read minds but this procedure is a mystery to me. Is this a marketing ploy to collect your surfing habits to enhance the advertising sales of Google? I don’t think so, since so few surfers actually use the Advanced Features Toolbar. Frankly, the small percent of folks who use this version of the Toolbar are SEO geeks and very teckie Webmasters. My own surveys of regular surfers indicate 90% of them never use the Advanced Features Toolbar and never use a PR value as a criteria on bookmarking the site and making it one of their favorite stops.

PageRank conclusions

It’s important to remember that everything Google does is secret and in constant flux. No Webmaster (including me) or any SEO geek can tell you with 100% certainty exactly the way PR or a SERP (Search Engine Results Page) work. I say this after spending over 100 hours in research to create this article. PageRank is but one of perhaps 100 different factors which Google may use to determine exactly where your listing will appear in a given search. That’s all that matters, top 10-20 placement in a search. It’s best to view PR as a “very raw” metrix and most importantly, an automatic result of proper site construction, maintenance, and SE optimization.

What I can tell you with absolute certainty is to use common sense from a “user experience” perspective and that sites should be built using three factors in the exact order stated:

1. Appropriate Design including usability and advertising placement
2. Compelling content updated on a regular basis
3. Optimized for Search Engines and Directories

Forget PR, build your sites in this order and Google will reward you with targeted traffic.

Though there are many people offering their content for free, if you are reading this, you are one of those willing to make a profit from your web site. You might want to make a living from your Internet experience, or just to generate an extra income instead.

Monetizing a web site means, driving traffic to the web site that converts, eithet traffic that menetize the ads on your web site or traffic that brings customer who purchase your goods or services.

In any case there are several ways to earn money with your site, the best way to do this is by selling products, electronic commerce is the most obvious way to generate revenue from your site, of course you need something to sell, and the Internet is not the best marketplace for all products, thats why in order to succeed selling you need to keep in mind these clues:

Sell something that is not sold anywhere else, offering a unique product is the best way to ensure that your web site will be will be chosen by Internet users to buy it, take advantage of the lack of competition while you are the only seller and make your site the reference for that kind of product.

Sell something that is not sold in a given area, offer something that even though not being unique, it is not distributed in a certain location, country, state, city, etc.

Sell something at a best price, with so much competition on the Internet and so many comparison tools, price is the most important factor in the buying decision, as selling at best price is not always possible and it depends also on external factors, make sure that you sell your product at the most competitive price you can afford.

If you meet no one of those conditions, probably selling on the Internet isnÂ’t the best option for you, unless you give some added value or you can afford a huge marketing campaign.

Even in case you meet any of the conditions before, that isnÂ’t a success guarantee; there are still other factors that can ruin your plans such as a poor design, a bad site usability (specially in the purchase process) or a lack of promotion, a web site not highly optimized for search engines, etc.
Selling online content

Selling intangible products (or services) over the Internet is often easier than selling material ones due to the ease and convenience of the purchase and the lack of distribution channels, there is a wide range of qualified content to be sold: text (news, information, opinionÂ…), pictures, audio, video, downloadable softwareÂ… The payment basis also varies: subscription fees, pay-per-item, etc.

The big competition is the main problem youÂ’ll have to face, so make sure that you:

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Sell highly specialized content: Offer something difficult to find and that has a high perceived value for the potential buyers. Otherwise bigger general sites will eat your market share.
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Sell large amounts of content: If you canÂ’t beat those big general sites, become one of them. Offer a wide range of items within your business model, so your web site will be seen as a reference for that kind of content.

Selling advertising

If you are not selling a certain product or service, then you can sell advertising. This model will fit most people as it is pretty much easier to generate free content of any kind and sell space on your site than to offer any sellable item.

While there are many sites built with the only purpose of [/tag]monetizing[tag] it through advertisements (and there are a few very profitable), this is not a wise long-term strategy. You should develop a serius, professional, content-rich web site, analyze your audience and find the most suitable advertising from among the many available alternatives:

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Affiliate networks: By participating in big ad networks like Commission Junction, Fastclick or TradeDoubler as a publisher, you will be able to browse a catalogue of hundreds of advertisers and choose the companies, products and ad units that best suit your site and also the revenue basis that you need:
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Pay-per-click: You get paid for each visitor you send to an advertiserÂ’s site from their banner or text link on your site. This model usually works best for sites covering a specific topic and with a decent amount of visitors.
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Pay-per-impression: You get paid for each visitor that views the page where the advertiserÂ’s banner or link is placed. It works best for general and heavily trafficked sites.
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Pay-per-lead: You get paid for each visitor that performs a given action on the advertiser’s site (usually fill out a form). It works best for sites covering a very specific topic and whose visitors have shown any interest in the product/service/company advertised.
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Pay-per-sale: You get paid for each purchase a visitor makes on the advertiser site. It might consist in a fixed fee or a commision (percentage). It works best for sites covering directly the product/service/company advertised (reviews sites, price comparison sites)

Wikipedia stated that only web sites socially bookmarked will be considered by some search engines for indexation, a new report from In-Stat says that user-generated web content - what we see on major social networking sites like Del.icio.us, MySpace, YouTube, technorati, and Wikipedia, and on countless other wiki sites - will grow rapidly in the next several years.

Advanced manual bookmarking in these web sites will generate traffic, users vote and add comments to your web sites, save your web site to their favorites, give your web site more rank, your web site listed in these user generated web content web sites makes your web site more likely to jump to the front page, most of these front pages are of a page rank between 6 & 9.

That’s why we bookmark your website for you !!!

How Does It Work?

We use no robots, no scripts, the softwares we use are one that tells us what keywords people type in search engines as keywords related to your web site once you buy and communicate your URL or web site title, we use this software to tag your web sites with these keywords for more ranking.

The second software is a screen photo snapshot that we use to take a photo of every single website where we add your web site to send to you in email, to prove that the work has been done as stated on the terms of this sale.

We will bookmark your website in major social bookmarking websites such as.

1 . Bluedot Page Rank 6 : Blue Dot is a social bookmarking and networking software that installs a single browser button for users to “dot” a webpage, making a link to the page part of their Blue Dot profile.

While offering a service similar to the better-known del.icio.us, Blue Dot has a wider range of functionality that encourages interaction with “friends” in rating the content of linked webpages

2 . del.icio.us Page Rank 8 This is part of yahoo

3 . Give a link Page Rank 5 : GiveALink is a non-commercial social bookmarking website. It is an academic research project, started at Indiana University Bloomington, with the goal of analyzing the structure and content of bookmark files in order to build a new generation of Web mining techniques and new ways to search, recommend, surf, personalize and visualize the Web.

4. And other social networking Web Sites, Totaling 20

What Is The Price Of This Service ?

This Package Is Offered Now Only At $ 52.00 in 20 Networks, Your Web Site Will Be Bookmarked, Please Submit Your URL With Payment.

Here is a list of free seo articles and seo tools about marketing web sites, we have selected here several themes, ranging from marketing, sales, industry, e-commerce, sports, services, etc, we have also included here some tools about choosing best keywords as well as writing relevant content and a relevant descriptions for a better promotion of your web site and a good search engine optimization.

We hope you will enjoy these seo “search engine ptimization services” articles, please feel free to send your comments to our team, and if you think a category is missing, do send us an email and we will publish a content right away.

Here is a list of free seo articles and seo tools about marketing web sites, we have selected here several themes, ranging from marketing, sales, industry, e-commerce, sports, services, etc, we have also included here some tools about choosing best keywords as well as writing relevant content and a relevant descriptions for a better promotion of your web site and a good search engine optimization.

We hope you will enjoy these seo “search engine ptimization services” articles, please feel free to send your comments to our team, and if you think a category is missing, do send us an email and we will publish a content right away.

The importance of Directories and Text Links cannot be overstated. Without them, your customers will not find you. The proper use of search engines is an extremely critical aspect of online marketing.

The search engines are the initial way that prospective customers can locate your site. That’s the reason link popularity is so necessary. If your customers can’t find you, youÂ’ll never see any sales

You may be asking yourself “What is so popular about links”? Well, the short answer to that question is “A lot”. The phrase “Link popularity” alludes to the ranking given to your web site by the search engines. It decides what position your page is given by the search engines when people search for certain keywords contained in your site. YouÂ’re probably asking “How do I make my link popular?”

Search engines are arbitrary. They give cachet and capital to web sites that have incoming links to their pages originating from complementary, high caliber sites. It’s a very simple, but an extremely important blueprint. Google originated the blueprint, and now nearly all the other popular search engines apply it to give value to web pages in their indexes.

The more customarily your keywords are used, the more difficult it will be to attain good link popularity, but without accomplishing this task, it is virtually assured your web site will never rank very high on any of the search engines. Don’t get discouraged. There are tried and proven strategies for gaining good link popularity using the most highly searched keywords.

There are some things you should be aware of. Most importantly, you should know that simply putting one of your links on a large number of web sites will not get your web site good link popularity. The fact of the matter is, doing this will have just the opposite effect. This is especially the case when it involves web sites that exist for nothing other than to post outgoing links. These websites are commonly referred to as “link-farms”. The more popular search engines will vigorously show bias against your web site if it is identified with a link farm, so stay far, far away from them!

Another important fact that you should be aware of is the quality of the web sites that are linking to your site. You should never encourage a link from a site you wouldn’t want your visitors to see. You donÂ’t want your web site to look like itÂ’s cheap and aimless. Linking with web sites that are of low quality will weaken your web siteÂ’s link popularity, and it could possibly even destroy it.

The first step to improving your search engine rankings and achieving good link popularity is to get your site listed in one or more of the popular directories. Two of the better directories are Yahoo and the Open Directory Project. If you have a business related web site youÂ’ll want to get listed in the Yahoo Directory. The Yahoo Directory charges three hundred dollars per year for a listing. That can be a lot of money for some, but itÂ’s a good business investment. If your web site is not a business related site, the listing is free, however, it will take a lot of follow up and time to get listed. The Open Directory will give you a free listing regardless of what kind of web site you have.

Unfortunately, “free” has its price. The price is “time”. It can take many months and many follow up inquiries before your site actually gets listed.

Your objective should be to get your web site listed at the highest level of the most appropriate category. In order to achieve that goal, you need to think things through. For example, if your site is in the business of shipping auto parts from a small town out in the boondocks, DON’T submit your listing request to “Auto Parts in the Boondocks”, that can be a fatal error. Think a little! Submit your web site to “Worldwide Auto Parts”. You will not only associate your web site with the big boys, but you’ll also get your web site listed in an International Directory.

In my next article, IÂ’ll discuss text links and their critical importance in getting a high PageRank and a good listing in the engines. Till then, start working on getting your site listed in the directories.

Here is our easy to follow steps to create or build a web site and how to promote your web site in search engines and drive quality traffic visitors, we have included here as well, ways to optimize your web site and how to make money by creating a free blog or a web site and monetize it either by running ads or selling products on your web site.

1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials (if you have any), the graphics/images should be web friendly and consistent with your overall branding, style guide, usage of colors, etc, if you don’t have a plan don’t start a website, you will end up having a website with no content, and chances of good ranking later get low especially if your website got removed from the search engines index.

2) Try not to get “geek crazy” - meaning you become so in love with the latest design technology, your site gets bogged down with graphics, plug ins, GIF garbage, etc. But, conversely, check your ego at the door when you work at your design. There are too many sites cramped with meaningless junks they literally turn visitors away. A decent design is what you need.

3) Pay attention to “load times,” how long it takes a web site to load on a 56 kbps modem (this is an industry average), if its more than 12-18 seconds you may experience the “click of death” - the site doesn’t load quickly and the surfer is gone, this is so important if you want to have surfer remain faithful to your web site and visit so often, most people are not patient enough to wait for information and web pages to load.

Of course if you are targeting broadband customers who are reaching your site via ISDN, DSL or Cable modem then you can build a site that incorporates multimedia-ready content that may include streaming audio or video, Shockwave or Flash capabilities - go ahead and let those digital geeks get carried away with cutting edge content!

4) Keep it simple - a simple website makes it easier to update and modify later, your website should be something you like, when you have something you like in your website either content you are good at or product you know, chances of this website being updated are good, make your site easy to move around in, build a menu structure that is consistent with industry standards, local menus (for a page or section) on the left and global menus (overall site navigation) at the top and/or bottom of each page, keep as much information “above the fold” (above the cutoff point at the bottom of a monitor), don’t make people use horizontal scroll bars unless absolutely necessary.

5) Inculcate “digital speed” into your overall site design, your visitors should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to click around multiple menus to find the information they are seeking.

6) Develop content that is web-enabled, people don’t read web site content like they do offline media, keep your paragraphs short, no more than two to three sentences, put in white space between your content, include links in your pages - don’t try to tell your whole life story on your site - get people to call you (hello the telephone still works!), e-mail or fill out a profile form.

7) Make your site permission-based marketing ready - Seth Godin, author of “Permission Marketing” book champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all communication processes.

Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then submit your site to the top ten search engines. It is estimated as much as 70% of all traffic to most web site comes through search engine. If you want to attract tons of visitors, this is an important step to take.

9) Delve into your log server files to uncover “digital tracks” made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, but there many other products on the market that can achieve similar purpose.

10) Think global in your overall site design - the greatest Internet growth is occurring outside North America, so it is essential to build a site that can be accessed easily by people around the world. What issues do you need to look at? Load times are very important (again), develop content that avoids colloquialisms that may not be understood by others who may not speak the same language, you may want to make your site content available in diverse languages, there are a number of emerging applications that will facilitate this process, ensure your ecommerce capabilities can be utilized by all.

We Are Proud To Launch Our Premium Seo Package, for search engine optimization of your web site, our seo package is brought to you by web site seo services.

It Is A Guaranteed Effective Search Engine Optimization Services For Your Personal Or Business Website, our premium packages cover a lot of your seo needs and web site visibility.

Search engine optimization is a good investment, we don’t see the use of having a web site with no strong presence or visibility on the search engines, we will work with you efectively to give your web site more exposure in the major search engines.

Included In This Package :

Diagnosis Report On Your Web Site Search Engine Performance.

Custom Meta Tags, Title, Description, Keywords.

Keywords Search.

Optimization Of Your Web Site Home Page For Up To 10 Keywords.

Trouble Shoot All Web Site Links.

Adressing All Web Site Dead Or Broken Links.

Genaration A Robots File To Address The Issues.

Generation An XML Sitemap For Search Engines.

Creation And Set Up Of A Google SiteMaps Account.

Search Engine Submission.

Social Bookmarking Of Your Web Site In Major Networks. ex: del.icio.us, furll, digg, etc

Submission In Foreign Search Engines, + Foreign Directories.

Email & Phone Support.

What Is The Time Frame?

Diagnosis report of your web site will usually take 1 to 2 days, once the report is done it will be emailed to you and you will be notified of the steps we will do next with a time frame.

We will then work on your Meta Tags, title, description and keywords, you can have us optimize your home page for up to ten keywords or search queries

Social Bookmarking will start once the broken links are addressed, XML sitemap will be generated once the robots file is generated

Your Sitemap Account should be created and completely functional within a week.

Your web site will be submitted to major search engines, and foreign directories.

When Will I See Results?

Results time frame depend on the general competition of your web site keywords, our seo service will show results within a week to ten days for some search engines, and it could take between 3 to 6 weeks for other search engines such as Google because of their Page Rank criteria, you will be notified in Email all along the process

What Is The Price For This Service ?

This Package Is Offered Now Only At $ 390.00